How To Get [RESULT] Without [Problem/Objection]
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Say that these credible companies are using your
product to get the result they want!
Honestly Now, Is This The Way To [Fix Problem/Get Result]?
The only reason we are starting with the problem is to trigger an investment mindset BEFORE you even show your product. This will remind your visitors of how painful the problem is and why they want to fix it asap
Critique Their Current Way of Doing Things
They might be using a spreadsheet or doing everything manually, show them why that’s not the way to do it.
Critique The Other Solutions On The Market
Your product is not the only solution they are considering so make sure they understand why your competitors are also not ideal.