Automate activity tracking, address product-market gaps, improve capacity planning with PreSkale AI

How To Integrate Your Calendar with CRM

Ajay Jay
May 7, 2024
5 min read

Have you ever found yourself juggling between multiple apps just to schedule a meeting or set a reminder? Frustrating, isn't it? Well, what if I told you there's a way to streamline all these tasks right within a single platform? Yes, you heard it right! Let's dive into calendar integration.

What is Calendar Integration?

Calendar integration refers to the process of connecting your calendar with other software applications to streamline the scheduling of meetings, events, and tasks. It's a feature that allows different calendar services and scheduling tools to communicate with each other, sharing information in real-time.

In today's fast-paced digital landscape, effective calendar management is crucial for productivity. Calendar integration allows users to daily schedule and manage events directly within a platform, offering benefits like instant calendar visibility, reduced context-switching between calendar applications, and automated workflows. Imagine the convenience of not having to toggle between different applications to schedule a meeting or set a reminder! 

Why is Calendar Integration Important?

Building a calendar integration is not just a fancy feature; it's a necessity for businesses aiming for operational efficiency. According to a recent survey, nearly 70% of recruiters spend between 30 minutes and two hours just scheduling a single interview. That's a lot of time that could be better spent, don't you think?

Calendar integration eliminates the need for users to switch between systems to create and manage appointments. This leads to:

  • Saved Time: No more manual updates on multiple platforms!
  • Increased Efficiency: Manage reservations and cancellations in one place.
  • Streamlined Productivity: Especially beneficial during peak periods like tax season.
  • Enhanced Client Relations: Say goodbye to double bookings and cancellation fees!

Types of Digital Calendars and Integrations

Let's delve into the specifics of these two giants in the world of digital calendars and their integrations.

Google Calendar Integration

Google Calendar is a household name, used by more than 500 million people worldwide. It's not just a public calendar; it's a productivity powerhouse! You can create events, set reminders, and even share your personal calendar with others. But that's not all! Google Calendar also offers advanced features like custom views, recurring events, and seamless integration with other Google tools such as Google drive, Gmail, Tasks, Meet, and Docs.

Why Choose Google Calendar?

  • User-Friendly Interface: Easy to navigate and set up.
  • Advanced Features: Custom views, recurring events, and more.
  • Third-Party Integrations: Easily syncs with apps like Slack, Asana, and Zoom.

Microsoft Outlook Calendar Integration

Microsoft Outlook Calendar is another heavy hitter in the calendar world. It's not just about scheduling meetings; it's about promoting better collaboration and communication. Outlook Calendar allows users to share their active calendars, set task reminders, and get alerts for upcoming events. It also offers an integrated calendar view and the ability to sync with other services.

Why Choose Microsoft Outlook Calendar?

  • Collaboration: Easily share calendars for better teamwork.
  • Task Management: Integrated applications for task reminders and alerts.
  • Sync Capabilities: Seamlessly calendar syncs with other Microsoft services.

Calendar API Ecosystem: A Developer's Perspective

From a developer's standpoint, integrating these calendars into an app can be a bit tricky. Google Calendar and Microsoft Outlook Calendar have their own set of Calendar APIs, each with slight differences. For instance, you would "create an event" in Google Calendar but "schedule a meeting or appointment" in Outlook Calendar. These nuances matter when you're writing code. How to Integrate Your Calendar?

Examples of Great Calendar Integrations

1.  PreSkale

  • Customizable calendar views.
  • Automated appointment reminders.

Contact us to sign up here!

2. ClickUp Google Calendar Integration

Best Features:
  • Real-time syncing of tasks and events.
  • Ability to assign tasks directly from the calendar.
  • Free plan available; Premium starts at $5/user/month.

3. Google Tasks Calendar Integration

Best Features:
  • Seamless task management within Google Calendar.
  • Set due dates that appear as events.
  • Free

4. Zoom Google Calendar Integration

Best Features:
  • Schedule Zoom meetings directly from Google Calendar.
  • Automatic addition of Zoom meeting links to calendar events.
  • Free with basic Zoom account; Premium features require a paid plan.

5. Slack Google Calendar Integration

Best Features:
  • Receive calendar notifications within Slack.
  • RSVP to events without leaving Slack.
  • Free with Slack account; Premium features require a paid plan.

6. Salesforce Calendar Integration

Best Features:
  • Sync Salesforce events and tasks.
  • Automated data entry for upcoming meetings.
  • Requires Salesforce subscription; additional costs for premium features.

7. Google Docs Calendar Integration

Best Features:
  • Embed Google Calendar within a Google Doc.
  • Real-time updates.
  • Free

8. Trello Calendar Integration

Best Features:
  • Visualize Trello cards as calendar events.
  • Drag-and-drop functionality.
  • Free plan available; Premium starts at $10/user/month.

9. Todoist Google Calendar Integration

Best Features:
  • Two-way sync between Todoist tasks and Google Calendar.
  • Task priorities reflected in calendar.
  • Free plan available; Premium starts at $3/user/month.

10. Zapier

Best Features:
  • Connects multiple apps to Google Calendar.
  • Automated workflows.
  • Free plan available; Premium starts at $19.99/month.

11. Calendly Integration

Best Features:
  • Automated scheduling.
  • Time zone detection.
  • Free plan available; Premium starts at $8/user/month.

12. Outlook Google Calendar Integration

Best Features:
  • Two-way sync options between Outlook and Google Calendar.
  • Real-time updates.
  • Requires Outlook subscription; additional costs for premium features.


How To Use PreSkale & Integrate Your Calendar

Ever wished your calendar could automatically categorize the outcomes of your meetings? Well, with PreSkale's Outcome Automation feature, it can! Let's delve into how you can set this up for a more organized and efficient calendar experience.

Step 1: Integrate Calendar and CRM with PreSkale

First, you need to integrate your calendar and CRM with PreSkale. PreSkale is compatible with +5 leading CRM systems in the market and has native integration with the Google and Microsoft. The integration process is designed to centralize all pertinent data within the PreSkale platform. Upon successful integration, all data will be centralized within PreSkale, thereby enhancing operational efficiency.

Step 2: Configure Outcome Automation

The next step involves setting up the Outcome Automation feature. This step becomes very smooth as PreSkale's UI is streamlined and very easy to operate. This feature automates the categorization of meeting outcomes. Henceforth, PreSkale will automatically analyze and tag all meetings based on predetermined outcomes.

Automated outcome tagging allows for quick and easy access to past and future meetings and their outcomes. This, in turn, facilitates better decision-making as you can analyze trends, identify areas for improvement, and make formulate better strategies.

In conclusion, the integration of PreSkale with your calendar and CRM system empowered by PreSkale calendar automation provides a comprehensive solution that addresses various aspects of operational efficiency, decision-making, and time management.

Sign up for a free trial here!

Related Posts

5 Ways to Scale Your SaaS Operations and Growth

5 Ways to Scale Your SaaS Operations and Growth Unlock the full growth potential of your SaaS business with these essential strategies. From developing a clear roadmap to focusing on customer success, learn how to scale smartly and efficiently.

Top 5 Revenue Models for Saas to Try in 2024

Unveil the top 5 revenue models poised to boost your SaaS business in 2024. Discover how freemium, subscription, usage-based, tiered pricing, and licensing models can drive growth and profitability. Dive in to learn more!

Everything you need to know about SaaS Recurring Revenue

Uncover the secrets to SaaS recurring revenue success! Our comprehensive guide covers essential strategies, profitability metrics, and tips for sustaining long-term growth and profitability. Learn how to leverage subscription models for predictable income and customer loyalty.