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Enterprise Feedback Management Software - What is it and Why to adopt?

Ajay Jay
May 7, 2024
5 min read

Enterprise Feedback Management Software is a set of tools designed to collect, analyze, and manage feedback from different stakeholders, including customers, employees, and vendors. This is not merely a data collection mechanism; it is a strategic asset that enables the entire organizations to derive actionable insights from the feedback collected.

When you centralize feedback, you start to see patterns. Maybe customers are consistently asking for a feature that you don't offer. Or perhaps employees have found a more efficient way to complete a task. These are gaps, my friends, and gaps are opportunities! By addressing these gaps, you're not just solving key issues—you're creating value. And who doesn't want to create value?


The Core Components — What Makes EFM Tick?

The Core Components

  1. Data Collection: From online reviews to social media scraping, EFM has got you covered.
  2. Data Analysis: Think AI-powered analytics that gives you a deep dive into what your stakeholders are saying.
  3. Reporting: Real-time dashboards, anyone?
  4. Action Plans: It even helps you strategize on how to improve based on the feedback.

-> Get started with PreSkale’s Enterprise Feedback Manager 

Benefits of EFM

Communicate with employees, customers, and partners.

Communication is the backbone of any successful business. But let's face it—keeping everyone in the loop can be a Herculean task. Ever felt like you're playing a never-ending game of meetings?

With EFM, you're not just improving communication; you're revolutionizing it. The platform serves as a unified hub where employees, customers, and partners can all provide feedback. This means everyone is heard, and their opinions are valued.


Data collection is centralized.

Data scattered across multiple platforms is as useful as a screen door on a submarine. You can't make heads or tails of it, and it certainly won't help you sail smoothly through decision-making. 

Enter data collection at a centralized location. With EFM, all your data is neatly organized in one place. Think of it as your personal data warehouse, where everything is tagged, categorized, and ready for analysis. No more data silos, no more confusion—just pure, unadulterated insights from customer feedback.

Gather insights from customers, employees, and market research.

Insights are the compass that guide your business decisions. But how do you separate the wheat from the chaff? How do you know which insights are gold and which are fool's gold?

EFM doesn't just collect feedback from customers; it turns it into actionable insights. Whether it's customer expectations, employee feedback, or market trends, EFM analyzes it all. It's like having a crystal ball that tells you exactly what steps to take next to achieve your business goals.

Increase customer loyalty

Customer loyalty isn't just a buzzword; it's the lifeblood of your business. But how do you turn a one-time buyer into a lifelong advocate? That's the million-dollar question!

EFM helps you understand what increases customer satisfaction. By continuously collecting and analyzing positive feedback and negative feedback, you can tailor your product roadmap and services to meet their needs. The result? Customers who not only stick around but also become your biggest promoters. It's a win-win!

Reduce customer churn

Customer churn is like a leaky bucket; no matter how much you pour in, you're losing valuable resources. And let's face it—acquiring a new customer is far more expensive than retaining an existing one. 

EFM acts as your churn radar. By monitoring feedback channels and customer behavior, you can identify red flags before they turn into full-blown issues. This proactive approach allows you to address concerns and give them the most deserving customer experience. Now you spend less on customer acquisition. Say goodbye to churn and hello to customer retention!

Increase revenue

Revenue is the ultimate metric, the key objective, the trophy at the finish line. But how do you maximize it without stretching your resources thin? 

EFM is not just a feedback tool; it's a revenue generator. By enhancing customer loyalty and reducing churn, you're naturally increasing your customer lifetime value. Add to that the ability to upsell and cross-sell based on customer feedback, and you've got yourself a revenue rocket!

Improve feedback

Feedback is a two-way street. While it's crucial to listen to your customers, it's equally important to act on their input. After all, what's the point of collecting feedback if it's going to gather dust?

EFM takes your feedback game to the next level. It doesn't just collect data; it turns it into actionable tasks. This shows your stakeholders that you value their input, thereby encouraging even more feedback. It's a virtuous cycle of continuous improvement!

To reap the benefits of enterprise feedback management you need to experiment with analysis tools, survey tools, management tools, formal tools, low-end survey tools, Feedback Management Software Tools, etc.

What if you could access all these functionalities from a single software platform? Introducing PreSkale.

PreSkale: The Enterprise Feedback Management Software Your Sales Stack Needs

PreSkale: The Enterprise Feedback Management Software Your Sales Stack Needs

If you've been keeping up with our series on Enterprise Feedback Management (EFM), you're already aware of its transformative power. But what if I told you there's a powerful tool designed specifically to integrate EFM into your sales stack? Intrigued? Allow me to introduce PreSkale—the enterprise feedback management system that's a game-changer for sales teams. Let's dive in! 

1. Real-Time Feedback Insights

Ever wished for a crystal ball to predict your sales outcomes? PreSkale offers the next best thing—real-time insights! With its advanced analytics, you can gauge customer interaction, track deal progress, and even forecast revenue. It's like having a sales oracle at your fingertips!

2. Enhanced Customer Engagement

PreSkale takes customer engagement to a whole new level. With its automated feedback loops, you can instantly respond to customer queries, concerns, or compliments. The result? Happier customers and a smoother sales process. It's a win-win!

3. Team Collaboration Like Never Before

Communication gaps within sales teams can be disastrous. PreSkale bridges these gaps by providing a unified platform where team members can share insights, updates, and strategies. Think of it as your virtual sales war room!

4. Data-Driven Decision Making

Say goodbye to gut-feel decisions and hello to data-driven strategies. PreSkale's advanced reporting features allow you to dissect every aspect of your sales process. From lead generation to deal closure, get actionable insights that make a difference.

Learning shouldn't stop

We have compiled a list of 700+ resources for those looking to upgrade themselves in PreSales and Sales, including blogs, podcasts, and webinars.

The PreSales library is free to access. And best of luck for your future.

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