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10 Tips for Effective Feature Request Management

Ajay Jay
May 7, 2024
5 min read

What is a Feature Request

A feature request is a suggestion made by customers or stakeholders related to potential feature improvements or enhancements in a product or service.

Effectively managing these customer requests can greatly help in aligning your product roadmap with what your users truly desire. In turn, it can increase user satisfaction and foster customer loyalty. Let's dive into some practical tips for effective feature request management!

Effective Strategies to Collect Feature Requests

Feature requests can provide valuable insights into what your users really need and want. However, gathering these requests can sometimes be tricky! Here are some best practices for efficiently collecting feature requests: The benefits of effective request management go beyond meeting user needs and boosting customer loyalty. It also provides strategic direction for a business's growth and innovation. By implementing these tips, and using powerful tools like PreSkale, you can achieve smarter decision-making, increase team productivity, and foster a customer-centric culture. Because in the end, a well-managed feature request process can turn your customer feedback into business success.

Feature requests are a gold mine of insights direct from your users. But it's not always easy to manage them effectively. Here are some strategies to help you:

1. Create a Dedicated Channel for Feature Requests: Develop a centralized and accessible place to collect requests. It could be a particular email address, a form on your website, or a feature within your product.

Note: This ensures all your requests are in one place and are not lost in the daily flood of other communications.

2. Encourage User Engagement: Proactively reach out to users to solicit their suggestions. This approach can be through emails, feature request forms, surveys, or in-app messages. It'll help you in building features (additional features, favorite features, duplicate feature requests, feature tracking) into public roadmaps.

Note: Engagement not only tracks requests but also enhances user satisfaction and loyalty.

3. Qualify the Requests: All requests are not created equal. Some will align with your future strategy, some will be nice-to-have, and others may not fit at all. Categorize and prioritize accordingly.

4. Track and Manage Systematically: Use project management software or spreadsheets to log requests, track their progress, and manage them over time.

Note: Practical management and transparency increase user trust in your product development process.

5. Communicate Back: Acknowledging and keeping users informed about their advanced feature requests is a genuine PR boost. Show the users that their input is valued!


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10 Useful Tips to Manage Feature Requests

Feature Requests

1. Prioritize the Message Over the Medium

It can be incredibly easy to get caught up in various submission channels like emails, support tickets, and social media messages. However, what truly matters is the content of the request, not where it came from. Create a centralized system where you compile all critical feature requests you've received, regardless of the medium!

2. Open Up the Discussion

Once a request is made, include it in a shared, public backlog! Transparency works wonders in creating trust and understanding between you and your consumers. Everyone should have access to view and comment on these requests. This not only encourages community interaction but also offers valuable insights!

3. Evaluate Each Request Holistically

Every basic feature request should be thoroughly evaluated. Give consideration to factors like its impact on other key features, the market demand, and the resources necessary for implementation. Remember not to rush this process. Deep contemplation here can save you from flaws further down the line!

4. Say No When You Have To

While all consumer feedback is valuable, it would be unrealistic and inefficient to implement every single feature request. Don’t be afraid to say no. Just ensure you're communicating your reasons respectfully and clearly, so your consumers understand the rationale behind your product decision!

5. Keep Users Informed

Once the existence of a feature has been communicated to your consumers, keep them updated with your progress. Whether a feature is being implemented, rejected or put on hold, share the information! People greatly appreciate being kept in the customer feedback loop, and such transparency fosters trust.

6. Set Guidelines

Establish guidelines for how requests are to be made, and ensure your consumers are well aware of them. This helps to maintain organizational efficiency and encourages users to provide concise, relevant requests improving your user experience. Guidelines can also minimize the chance of confusion and miscommunication!

7. Use Labels to Categorize Requests

Use a simple labeling system to categorize each request based on its status updates, type, priority, or any other aspect that you deem necessary. This supports better organization and quicker access when you need to retrieve the information.


8. Create a Dedicated Team

It can be beneficial to have a dedicated product team responsible for managing and evaluating feature requests! Allocating this responsibility ensures there is focus, consistent handling, and ongoing progress in this domain. It prevents popular requests from getting lost in the proverbial shuffle!

9. Seek Proactive Feedback

Don’t merely wait for users to come to you with their requests. Encourage your user base to share their thought processes, needs, and potential product improvements by seeking proactive product feedback. This could be done through surveys, interviews, user testing sessions, and any other interactive method you deem appropriate!

10. Iterate and Improve Upon Feedback

Finally, remember that your work doesn't end with the successful implementation of a feature! Keep communicating with your users, seek feedback, and iterate and improve upon the basis of this feedback loop. This continual process of refinement will ensure relevance, effectiveness, and customer experience in the long run!

Feature Request Management Process: A Comprehensive Guide

Collecting and Categorizing User Feedback

One of the initial steps in managing requests is to gather and categorize user feedback. This will ensure that you get a comprehensive understanding of your users' needs and can prioritize effectively.

Give Your Feedback in One Place

Make it simple for your customer-facing teams to input their feedback by designating a single location. Whether it's a shared document or a dedicated platform, centralizing your feedback can make the process more streamlined and effective.

Tell Customers How To Share Their Feature Requests

Communicate clearly with your customer base on how they can share their feature requests. Make this feature request process easy and ensure they understand the value of their input and how it helps improve the product or service.

Ranking feature requests

Feature request management might sound complex, but with the right product strategy, it can be transformative for your business! It involves prioritizing, tracking requests, and implementing feedback from customers to improve your product or service. Let's dive into the first essential step of  product management, namely, Ranking Feature Requests.

"Ranking customer feature requests is about prioritizing your customer needs whilst aligning them with your business goals."

So how do you go about this process? Here is a set of reasoned tips to guide you:

1. Always have an open line of communication with your users. Encourage them to share their feedback and product feature ideas.

2. Use a dedicated platform that allows you to collect and organize these requests in one place.

3. Categorize feedback according to its purpose and importance - it can help you to prioritize tasks in your backlog.

4. Be clear about what kind of feedback you are looking for. Guide your customers on how to share their product feature requests effectively and make your customers happy. 

5. Provide product updates on the status of feature requests. Keep your users informed and show them that their input matters.


Why Choose PreSkale?


Unleash your business potential with PreSkale, a fully integrated solution built to skyrocket your success.

Here's why you should consider PreSkale:

  • Smart Analytics: Our advanced analytics provide insights that drive smart decision making.
  • User-friendly Interface: Fast feature adoption courtesy of our intuitive and friendly user interface.
  • Scalability: As your business grows, PreSkale grows with you, making it a reliable partner for the future.

{"Don't just scale, PreSkale your business for unparalleled results!"}

Want to experience the power of PreSkale? You're just a click away.

Start your journey with us and see your business reach new heights.Sign up today and unlock the full potential of your business with our comprehensive feature request management solutions!

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