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What is an Interactive Demo and How to Create It?

Ajay Jay
March 13, 2024
5 min read

As businesses continually evolve in today's highly digital world, one crucial tool that's become a game changer is interactive demo software. As you venture into 2024, you'll want your business to harness the benefit of such tools to create immersive demo experiences for your potential customers. It no longer suffices to present your clients with static displays; the world is moving towards a more engaging, more interactive way of doing business.

Remember, interactivity increases user engagement and heightens the chances of customer conversion rates.


In this blog post, we take you through a curated list of the top 5 interactive demo software you should check out in 2024. Say goodbye to uninspiring presentations and welcome the future with dynamic, interactive demos. Keep reading to set your business apart from the competition and take your customer engagement to a whole new level.

The different types of interactive demo software

You might be wondering exactly what formats these interactive sales demo kinds come in. So, let's take a deep dive into the different types of software to give you a better understanding. Consider these as tools in your arsenal to make your presentations engaging and impactful. Here they are:

1. Video Demo Software: Time and location constraints are a thing of the past with Video Demo Software. This tool allows you to create in-depth product demonstrations in video format that your clients can access anytime, anywhere. You can show off product features, demonstrate how it works, and even provide a step-by-step walkthrough to help users understand your product better.

2. Product Tour Software: Getting to know a product has never been easier. With Product Tour Software, you can create an interactive customer journey that lets potential consumers experience your real product in a virtual environment. Highlight key features, showcase benefits, and help them familiarize themselves with your product, thereby increasing their likelihood to make a purchase.

3. Live Demonstration Software: Engage your audience in real-time using Live Demonstration Software. Showcase your product's capabilities while interacting with your potential customers. Address their queries, clear their doubts, and get immediate feedback, all in a live setting. This not only improves customer understanding but also helps build trust.

4. Software Sandbox: Let your customers try before they buy. With Software Sandbox, provide your clients with a controlled environment where they can use your software, understand its functions and capabilities, and test its performance, all without affecting your operational systems or risking their own. It’s an excellent way to demonstrate the real-life application of your product.

5. Proof of Concept Software: Want to showcase the real value of your software or solution? Turn to Proof of Concept Software. It offers a practical demonstration that verifies your product or solution fulfills its intended use. By illustrating the functionality and benefits, your customers can understand your product's potential, giving them more reason to invest in your solution.

Each tool brings its unique touch. The type of interactive demo software you choose to use would largely depend on your product, your audience, and the message you want to convey. Equip yourself with the right interactive demo tools and make your business stand out.

The 4 best interactive demo software

As the world of digital marketing continues to evolve, so too does our toolkit. Today's businesses need not only powerful, but also intuitive and versatile software to create engaging demonstrations. Dive into our top picks for the best interactive demo software in 2024.

1. Consensus


Features: Consensus boasts of

  • Intelligent Demo Automation for personalized user experiences
  • The ability to integrate with several other platforms
  • Robust analytics to measure user engagement rates and efficiency of demos.


Pros: The software's main strength is its flexibility and the ability to create a unique, personalized pathway for each user.

Cons: However, its focus on sales teams could potentially mean less utility for other departments.

Pricing: Consensus pricing tiers start at $50 per user, per month.

2. WalkMe

Walk me

Features: At its core, WalkMe focuses on the following:

  • Interactive walkthroughs for onboarding or training purposes
  • User-friendly demo creation process guide
  • The ability to engage user attention throughout the learning phase.

Pros: An essential advantage is WalkMe's effective walkthrough style, ideal for businesses needing to explain complex processes step-by-step.

Cons: Its shortfall, however, is its relatively low emphasis on product demonstration, which could limit its versatility.

Pricing: Pricing information is provided upon request. However, they do offer a free product trial.

3. Demobuilder

Features: Demobuilder offers the following features:

  • An extensive character demo library for personalized demo
  • An advanced editor for versatile content creation
  • Packed with tools to help users make interactive and engaging content.

 Pros: A salient advantage is the extensive character library, which allows for engaging and demo personalization.

Cons: On the downside, the advanced design tools may require more technical expertise, potentially challenging for beginners.

Pricing: The Demobuilder pricing plan starts at $41 per user/per month, which varies depending on user requirements.

4. iSpring Suite

iSpring Suite

Features: The iSpring Suite stands out for having

  • Interactive quizzes
  • E-learning courses
  • A screen recording feature for recording and sharing demos

 Pros: Its range of versatile tools makes it easy to present even complex concepts, which is particularly valuable in the e-learning sector.

Cons: However, for novice users, navigating through its broad feature set could be quite overwhelming.

Pricing: Pricing for the iSpring Suite starts at $970 for a lifetime license.

Choosing the right interactive demo software for your team

Now, it's essential to know that each software serves a unique purpose and targets distinct needs. Your team's necessities may differ, and hence, your chosen software should be compatible with those requirements. Here are factors to consider:

First and foremost, establish what your team needs. Are you aiming to simplify complex sales processes, or perhaps you want to educate your users about new product features? Define the purpose that your demo will serve as this should guide your selection.

Next, consider the ease of use. The ideal software should be user-friendly, with little to no technical proficiency required. The last thing you'd want is a software that adds stress and complexity instead of smoothing things out.

Integration capabilities are something else to think about. Does your selection easily adapt to existing tools or platforms that your team already uses? A software that can seamlessly fit into your current framework without causing disruptions will always be a better choice.

Moreover, think about the pricing structures. As you compare different software solutions, weigh the costs against the potential rewards and how much value it will add to your daily operations. Make sure to also consider if the returns on your investment will make a subscription worthwhile.

Last but not least, consider the technical support provided by the software company. You want to make sure that in the event of any technical hiccups or issues, you can count on a responsive and helpful support team.

All these factors play a critical role in choosing the perfect interactive demo software for your team. You want to pick a tool that adds value with an immersive experience, enhances user experience, faster sales cycles and assists in meeting your team's objectives with huge impact.

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