Automate activity tracking, address product-market gaps, improve capacity planning with PreSkale AI

5 Best Lead Scoring Software You Must Try in 2024

Ajay Jay
May 7, 2024
5 min read

If you're striving to streamline your sales process, adjust your marketing strategies, or simply nurture customer relationships, choosing the right lead scoring software is crucial. In this fast-paced digital age, getting to grips with a tool that helps you identify and prioritize potential customers based on their likelihood to convert can make or break your business.

Fortunately, 2024 promises a suite of advanced lead scoring platforms, packed with intelligent features, designed to help you make the most of your business opportunities. Whether you’re a small enterprise or large, enterprise level businesses, lead scoring can assist you in devising a more personalized and effective engagement strategy.

"Lead scoring is no longer an optional tool but an essential element in any business network strategy aiming for growth," says a leading industry expert.

But with so many software choices on the market, which ones should you consider? To save you some hassle, we’ve compiled a list of the top 5 lead scoring software that you must try in 2024. From AI-powered analytics to straightforward interfaces, these sophisticated marketing tools are sure to surge your sales team performance and boost your return on investment.

What is lead scoring software?

Now that we've covered the basics of what lead scoring software is, let's dive a bit deeper into the key workings and benefits. The core function of these programs is their ability to rank leads—from businesses or individuals—based on their potential conversion rates into customers. Each lead is assessed and given a score, often through a combination of rules and artificial intelligence. This comprehensive evaluation is designed not merely to prioritize high quality leads, but to optimize your entire sales process.

Now, let's talk about the pros and cons of using lead scoring software.


  1. Data-Driven Decision Making - Lead scoring software provides actionable insights based on data, enabling you to make informed decisions and focus your sales goals and marketing efforts for maximum impact.
  2. Improved Sales Efficiency - By automating the process of evaluating and prioritizing leads, lead scoring software improves the efficiency of your sales reps and team process, allowing your salespeople to focus on promising leads.
  3. Scalability - As your business grows, lead scoring software scales with you, managing an increasing number of leads without necessitating a proportional increase in sales or marketing teams.
  4. Customizable Scoring Criteria - With its customizable scoring criteria, you can tailor your lead scoring to your business Requirements, ensuring its effectiveness in your particular context.


  1. Data Quality Issues - For lead scoring to be advantageous, high-quality, up-to-date data is necessary. If your data is incorrect or outdated, your lead scoring results may be inaccurate. It's imperative to ensure you're using a lead scoring tool with data enrichment functionalities to overcome this potential downside.
  2. Complexity - Setting up lead scoring software can be complicated, especially for beginners, without an understanding of lead scoring principles. Therefore, adequate training and user support are essential.
  3. Cost - Depending on the complexity and features of the software, it can be expensive, especially for small businesses and startups.

In conclusion, using a lead scoring software has clear benefits that can greatly improve your sales efforts and marketing processes. However, you must consider the potential downsides, understand your specific needs, and carefully assess your options before integrating a lead scoring system into your business. Don't forget, finding the right lead scoring tool may require valuable time and some trial and error, but it's a worthwhile investment.

Key components of lead scoring software

To understand further about lead scoring software, it's crucial to delve deeper into its key components.

Dynamic Scoring Capabilities

Let's start with dynamic scoring capabilities. With this feature, the software can automatically adjust lead scores in real time insights as leads engage or disengage. As new data comes in, the lead score will change, allowing you to keep track of the promising leads at all times.

Integration with CRM Systems

Another critical factor is the seamless integration with CRM systems. This functionality ensures that all your valuable customer data is in one place, making it easy for you to get a comprehensive view of your prospective buyers. A well-integrated system can streamline your sales department process and ensure seamless follow-ups.

Customizable Scoring Criteria

One size doesn't always fit all, and that's where customizable scoring criteria come in. Depending on your business, you might deem some factors more important than others. This feature enables you to assign your own weights to different factors, ensuring the lead scoring is pertinent to your specific needs.

Predictive Analytics and AI-Enhancement

Advancements in technology have led to robust predictive analytics and AI-enhancements in lead scoring software. These advanced capabilities can predict a lead's likelihood of converting based on their behavior and various demographic factors. It gives you the ability to forecast future outcomes, making your marketing and sales strategy even more effective.

Lead Segmentation and Reporting

Lastly, lead segmentation divides leads into various categories based on demographic data or behavior, making it easier for targeted outreach. Meanwhile, reporting software tools provide you with important metrics and valuable insights into your leads, using data visualization to make the information easily digestible.

Close more deals with data-driven lead scoring

Don't just hustle harder, hustle smarter! By incorporating the right lead scoring software into your team's workflow, you're not just ramping up your sales team efforts. You're transforming how you identify, prioritize, and engage with potential customer base. Doesn't that sound like a game-changer?

Using a lead scoring system that relies on data-driven insights, you'll find that your sales leads efficiency soars. By focusing on leads with the highest potential impact, you're not only maximizing your ROI but also streamlining your entire sales process. It's all about making confident, informed decisions. You can spend your time knowing that you're nurturing the hot leads with the highest potential payoff.

Imagine a dynamic, intuitive tool that connects with your CRM and segments leads based on multiple factors. We're talking about the level of engagement levels, purchasing behavior, and other specific consumer criteria all at your fingertips. Think about how impactful this can be for your sales leads and marketing efforts. With the right lead scoring software, that's not just possible, it's easy.

And the cherry on top? Automating the lead scoring process ensures that everything runs smoothly and consistently, without you needing to lift a finger. Define a model in your CRM system once, and let the software do the heavy lifting for consecutive qualified leads. It's optimal efficiency meets next-level intelligence.

Whether your favorite flavor is LeadGenius' data-driven approach, or you lean towards SalesPredict's emphasis on sales intelligence, the choice of software can vary based on your specific business needs. But at the end of the day, the message is the same: lead scoring software is an essential tool for an optimized sales process and revolutionizing your revenue operations.

The results? Improved efficiency in the sales funnel, highly targeted marketing efforts, better conversion rates, and a perfect harmony between your sales department and marketing team. Now, doesn't that sound like music to your ears? So, what are you waiting for? It's time to empower your business with a lead scoring software and see how it elevates your sales game to a whole new level.


5 best lead scoring software you should absolutely try in 2024

1. serves as an all-in-one solution for user data, catering to marketing campaigns, sales opportunities, and customer service teams worldwide. It offers a unified interface for the entire company size, making collaboration seamless.

Key Benefits:

  • Centralized Tools: consolidates essential software tools for support, marketing, and sales, simplifying communication and boosting efficiency.

  • Automated Communication: Behavior-triggered communication allows complete automation of the sales process. For instance, you can customize live chat messages based on visitor language and referrer data in real time.

Key Features:

  • Email Integration: Seamlessly integrate email communication within the platform.

  • Marketing Analytics: Gain data driven insights into marketing performance.

  • Marketing Automation: Automate marketing tasks and workflows.

  • Lead Management: Efficiently handle leads throughout the sales cycle.

  • Contact Management: Maintain a centralized database of active contacts.

Pricing plan- Starting at $49/month, is a budget-friendly solution with a comprehensive list of features.

2. Pipedrive


Pipedrive is a popular sales software system that offers a comprehensive set of features for managing customer relationships, leads, and deals management. It’s known for its intuitive design and customizable approach. Let’s explore further:

Key benefits:

  • Unlimited, Customizable Sales Pipelines: Tailor your pipelines to match your sales process.

  • Machine Learning-Powered Sales Assistant: Available across all plans.

  • API Access: Customize Pipedrive to your specific needs.

  • Workflow Automation: Streamline repetitive tasks.

Key features:

  • Visual Pipeline Management: Pipedrive focuses on sales pipelines, allowing you to visualize and manage your sales process effectively.

  • Website Chatbots: Enhance customer interactions with chatbots integrated into your website.

  • Lead Qualification and Scoring: Identify and prioritize promising leads.

  • Communication Tracking: Keep track of all interactions with leads and customers.

  • Hundreds of Integrations: Seamlessly connect Pipedrive with marketing tools and other tools you use.

Pricing options-Available at a starting price of $14.50 /user/month,


The software brings precision to lead prioritization and leverages data-driven insights to inform business decisions. With, you can seize promising opportunities as they arise, leading to sharper sales performance and healthier bottom lines.

Key benefits:

  • Rich Features and Capabilities: offers an extensive set of features, tools, and scoring capabilities as a CRM software.

  • Streamlined Collaboration: Users benefit from seamless collaboration across teams.

  • Unique Project and Task Management Modules: provides distinct modules for efficient project and task management.

  • Reporting and Analytics: The platform includes robust reporting and analytics features.

  • Essential Integrations: supports integration with essential tools and services

Key features:

  • Custom Fields: Available on all professional plans.

  • Rule-Based Automation: Simplifies tasks.

  • Project Templates: Over 200 templates.

  • Modern Interface: Minimalistic and user-friendly.

  • Mobile Apps: Integrated mobile apps for on-the-go access.

Pricing- begins at $9/user/month, offering good value for the money.

4. Everstring:


EverString is a reliable, accurate, and fully automated platform that empowers marketing, sales, and operations teams.EverString combines Artificial Intelligence and precise human intelligence for data accuracy and coverage.

Key Benefits:

  • Resolve Data Accuracy and Coverage Issues:Historically, teams had to choose between data accuracy and coverage. EverString eliminates this trade-off.

  • Organize Accounts and Build Targeted Lists:EverString’s audience platform lets you create a database of prospect and customer accounts.

  • Sales Intelligence Panel: Integrated with existing CRM systems, EverString’s sales intelligence panel provides insights into accounts and sales data.

  • API Access: EverString’s API facilitates easy access, processing, and analysis of industry-leading data.

Key Features:

  • Company Graph Algorithm: Collects and curates 20,000 data signals for 11 million B2B accounts.

  • Predictive Demand Generation:Leverage EverString’s self-service platform to drive business outcomes at scale.

  • Predictive Lead Scoring:Use company graph algorithms and natural language processing scientists.

  • Easy, Self-Service Platform:Access the power of predictive marketing with simplicity.

Pricing - EverString, starting at $60/month, stands out with its integration with emerging technologies.



VanillaSoft is a powerful lead management software and CRM solution designed to enhance sales productivity and streamline processes.

Key benefits-

  • Enhanced Productivity: VanillaSoft’s queue-based lead management system ensures that sales professionals can efficiently manage their leads.]

  • Speed to Lead: VanillaSoft enables rapid response times. Sales teams can make initial contact attempts within an hour, significantly outperforming the industry average.

  • Improved List Penetration: VanillaSoft users make an average of over eight contact attempts per lead, compared to the industry average of just two attempts.

  • Reduced Decay Rate: VanillaSoft clients experience a low decay rate of 6%, indicating that leads remain fresh and active.

Key feature-

  • Queue-Based Lead Management: VanillaSoft’s core philosophy centers on simplicity. Their platform allows customers to see increased productivity, higher contact rates, and sales accountability tools like no other.

  • Speed to Lead: VanillaSoft clients typically make an initial call attempt in 1 hour or less, outperforming the industry average of 8 hours until first contact.

  • List Penetration: Agents using VanillaSoft average over eight attempts per contact, while peers on list-based systems average two attempts per contact.

  • Productivity: Sales professionals who use VanillaSoft average 23 calls per hour compared to the industry average of eight calls per hour.

  • Decay Rate: VanillaSoft clients experience a 6% decay rate, while their peers on list-based solutions experience a decay rate of 36%3.

Pricing- The base platform of VanillaSoft starts at $80 per user per month, with the first user priced at $100.

Frequently asked question

1. What features are most important in lead scoring software?

The topmost prioritized features in a lead scoring software include dynamic scoring capabilities, integration with CRM systems, customizable scoring criteria, predictive analytics, and AI-enhanced technologies. Additionally, lead segmentation and reporting tools are also crucial for deep-diving into data and generating actionable insights.

2. How does customer support and reviews weigh in when choosing a lead scoring software?

Customer support options and reviews are critically important when weighing your options. They each carry a 10% weightage in the scoring system. Quick and reliable customer assistance can drastically improve user experience, and real-time customer reviews provide an authentic insight about the software’s performance and usability.

3. How imperative is a user-friendly interface in lead scoring software?

A user-friendly interface is essential for ensuring a smooth user experience. Complex interfaces can increase learning curves and hinder productivity. Thus, top lead scoring software like and Pipedrive ensure their platforms are intuitive and easy to use.

4. Can lead scoring software help in customer engagement activities?

Absolutely! Lead scoring software can greatly enhance customer engagement activities. By accurately qualifying and scoring leads, your team can focus on transaction-ready potential buyers, keeping them engaged with more relevant and timely interactions.

5. Are there lead scoring software that offer customizable lead generation forms and surveys?

Yes, several lead scoring software like and Leadformly offer customizable lead generation forms and surveys. This aids in capturing relevant lead information to boost your lead scoring process.


Related Posts

5 Ways to Scale Your SaaS Operations and Growth

5 Ways to Scale Your SaaS Operations and Growth Unlock the full growth potential of your SaaS business with these essential strategies. From developing a clear roadmap to focusing on customer success, learn how to scale smartly and efficiently.

Top 5 Revenue Models for Saas to Try in 2024

Unveil the top 5 revenue models poised to boost your SaaS business in 2024. Discover how freemium, subscription, usage-based, tiered pricing, and licensing models can drive growth and profitability. Dive in to learn more!

Everything you need to know about SaaS Recurring Revenue

Uncover the secrets to SaaS recurring revenue success! Our comprehensive guide covers essential strategies, profitability metrics, and tips for sustaining long-term growth and profitability. Learn how to leverage subscription models for predictable income and customer loyalty.