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An Introductory Guide To Salesforce Integration

Ajay Jay
May 7, 2024
5 min read

If you've ever asked, "What is Salesforce integration and why would I need it?", you're in the right place. Welcome to a comprehensive, yet friendly introduction to the fundamentals of Salesforce integration. In the world of business, efficiency, productivity, and streamlined operations are key components to success and Salesforce integration is the flagship tool making this achievable.

"Salesforce Integration is an expansive process that enables seamless connection and communication among various systems and applications."

Confused? There's no need to be. In the following sections, we'll delve into a simplified breakdown of what Salesforce integration is, why it's such a game-changer for businesses, and how you can get started on your own integration journey. Whether you're hoping to integrate your sales, customer service, or marketing platforms - this guide has got you covered. Buckle up and let's set sail into the world of Salesforce integration.

Salesforce Integration And Its Architecture Types

That being said, let's take a deeper dive into how Salesforce integration plays a pivotal role in shaping modern businesses and their customer experiences. We'll also explore some of the top methods used for Salesforce integration, along with real-life examples that demonstrate successful integrations.

1. Point-To-Point Integration

Point-to-point integration, as the name suggests, is a direct line of communication between two systems. An integral part of integrating Salesforce with other systems, it promises quick results but may become complex as your network expands. Despite its simplicity, it becomes essential to ensure that the security and data consistency is not compromised in the process, thus making it essential to use secure data transmission channels.

2. Hub-And-Spoke Integration

Hub-and-spoke integration involves the use of a central 'hub' system through which all data passes. This type of integration proves highly beneficial when Salesforce needs to interact with multiple systems. It eliminates the need for every system to connect directly with each other, instead enabling simplified and efficient data exchange through the hub. However, for a successful integration, one should clearly define the integration goals and ensure the hub's scalability.

3. Enterprise Service Bus (ESB) Integration

Enterprise Service Bus (ESB) integration acts as a high-speed expressway for data exchange between Salesforce and other software applications. Purpose-built to handle multiple connections, ESB gives flexibility in terms of adding or removing systems and offers valuable features like data transformation and protocol conversion. More so, it paves the way for future-proof design that anticipates business growth and changing data volumes.

4. Application Programming Interfaces (API)

Application Programming Interfaces (APIs) serve as the frontline fighters in Salesforce integrations. They allow Salesforce to communicate with all other software applications, making them crucial to the successful automation of data exchange. Salesforce integration strategies of 2024 involve robust API design, asynchronous communication, and hybrid integration methods like Apex Callouts, Apex REST services, and External Services.

Common Integration Patterns

Some of the common integration patterns that you could employ include 'Request and Reply', 'Fire and Forget', and 'Batch Data Synchronization'. These involve synchronizing customer data between Salesforce and ERP systems, automating support ticket information flow, and integrating with email marketing platforms. These practices are invaluable in saving time, reducing errors, and enhancing collaboration between different departments and systems.

Salesforce Integration Capabilities

Exploring the capabilities of Salesforce integration, it becomes clear why it's a top choice for businesses seeking edge in this data-driven era. These capabilities can be harnessed to ramp up business performance across domains by enhancing customer experience, optimizing business decisions through data, and improving operational efficiency.


PreSkale is an all in one presales intelligence player in the realm of Salesforce integration. Our robust offerings are adept at automating your processes by centralizing data and minimizing errors. We are more than just a service provider; we're a strategic partner who will manage your entire integration process from start to finish. From planning and design, through implementation, and on to continuous support, PreSkale lends their expertise to your success.





Zapier is another popular tool well-suited for Salesforce integration. Their strength lies in their pre-built connectors and easy-to-use templates, which simplify data integration. This boosts productivity and allows for scalability and flexibility as your business evolves. Also, Zapier stands out for their integration method: Apex Callouts, Apex REST services, and External Services that ensure a seamless experience. is a viable option for those seeking an uncomplicated approach to Salesforce integration. They have carved their niche with a no-code system, providing a drag-and-drop user interface that simplifies data transfer without requiring additional staff training. In addition, they offer unique solutions like integrating Salesforce with QuickBooks to enhance productivity and cut costs. This blend of simplicity and versatility empowers you to make the most of your Salesforce integration.Their solution is fit for a myriad of businesses at varying degrees of complexity. With, integration is made easy and effortless, ultimately resulting in efficient system synchronization and maximized operational efficiency. Even more impressive is the fact that the tool is flexible and can adapt to an organization's growth and increased data volumes over time, ensuring that your integration mechanism will remain effective no matter how large your business expands.

MuleSoft's Anypoint Platform

Mulesofts anypoint platform

MuleSoft's Anypoint Platform offers another viable integration solution. With this tool, you can connect Salesforce to ERP, BI, social, mobile, and other apps with ease.

Another noteworthy feature is its future-oriented design. As organizations move towards a data-driven decision-making approach, the choice of integration tool must also keep up with this trend. With its ability to foster data connectivity and optimize data exchange, MuleSoft's Anypoint Platform plays a huge part in harvesting the full potential of your Salesforce integration.

Outbound Message

Imagine you need Salesforce to notify another system whenever a specific event occurs. This is where outbound messaging comes into play. Outbound messaging allows you to define automated actions that send specific messages to certain endpoints, essentially functioning as an Information Notification service. The messages themselves are formatted SOAP (Simple Object Access Protocol) messages, and these can be automatically triggered by various Salesforce events such as record creation or updates. However, keep in mind that outbound messaging is asynchronous, which means that the system won't wait for a response after the message is sent.

Web Service Callouts

While we described how Salesforce can send information to other systems via Outbound Messages, the process also works the other way-round. This is where web service callouts enter the picture. Web service callouts are a mechanism for Salesforce to send a request to external web services, fetch data or interact with their APIs. This feature supports both SOAP and REST web services. A common use case might include Salesforce calling out to an external shipping API to calculate shipping costs for an order, and then injecting that data back into a Salesforce record.

Salesforce Connect

At times, you might need access to data that resides outside of Salesforce. Queried manually each time, this can be a tedious and time-consuming task. Here lies the value of Salesforce Connect. Salesforce Connect allows Salesforce to virtually integrate with external systems and databases in real time, providing seamless access to external data right within your Salesforce environment. The trick here is that the data remains in the original source system, but is dynamically available in Salesforce. This can be demonstrated through the use of External Objects that point to data outside of Salesforce and virtually represent external data sources, such as SQL Server, Oracle, or even another Salesforce Org.

In its essence, Salesforce integration is a whole lot more than a technical deployment. It's a strategic enabler and a worthy partner in your business achievements.

The Future of Salesforce Integration

Looking ahead to 2024, expect to see Salesforce integration strategies leveraging more of API, as well as asynchronous communication and hybrid integration. As businesses evolve, Salesforce integration will too, syncing in real-time with emerging needs and tech possibilities, ensuring that you are always on the vanguard of innovation and efficiency.

Salesforce integration isn't just a trend. It's the future of smart business.


To conclude, Salesforce integration is an empowering tool for your business operations. With the various types of architecture types and capabilities at your disposal, you can streamline operational efficiencies, achieve accurate financial reporting, and free more time and resources for critical business purposes.

Current issues may arise, but viable solutions exist. Take the case of no-code systems like Skyvia. It provides a user-friendly arrangement with a drag-and-drop UI, making data transfer uncomplicated without the need for exhaustive staff training. And remember, Salesforce can serve as a central data system and source of truth for all departments in your organization.

It's essential to carefully select the best practices that suit your business needs. To help you with this, we provided a checklist above. Don't rush the process; remember to conduct iterative testing and optimization. Start on a small scale and gradually expand scope as your confidence grows.

Finally, always keep an eye on the horizon. The future of Salesforce Integration holds exciting possibilities, equipped with advanced technologies, it's destined to further revolutionize business operations. We encourage you to keep abreast of these developments and continue to explore possible integration applications for your business.

For further guidance and support, a wealth of resources is available online and through Salesforce’s network of experienced professionals. Harness the strength and flexibility of Salesforce integration today, and let it be the key to unlocking your business’s highest potential.

Frequently Asked Questions

Moving further, let’s address some common questions that many individuals have about Salesforce integration.

1. What are the best practices for Salesforce integration?

Best practices involve defining your integration goals clearly, selecting the most suitable method of integration, ensuring data quality, considering scalability, and double-checking for security and compliance. Remember, the most effective approach considers not just the technical aspect, but also how the integration aligns with your business objectives.

2. Can I handle Salesforce integration alone, or should I seek expert guidance?

While basic integrations can be accomplished independently, for complex integrations we recommend consulting with Salesforce integration experts or partners. They can provide in-depth knowledge and experience, helping you to avoid common pitfalls and streamline the integration process.

3. What is Remote Call-In in Salesforce integration?

Remote Call-In is a common integration pattern where an external system invokes a Salesforce operation. This can be useful in scenarios where you need to synchronize data or trigger specific actions based on events in your external system.

4. What steps should I take before going live with my Salesforce integration?

Before going live with your integration, it is crucial to test it thoroughly. This will help you identify and rectify any problems, ensuring a smooth and successful launch. In conclusion, Salesforce integration, when conducted correctly, can transform your business operations and contribute towards your success. Reach out to Salesforce experts if you need help, and remember to test diligently before the official launch.


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